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St. Tropez Is for Sale

Investment banker looks to unload sun care brand.

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By: TOM BRANNA

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A sun block is on the block. Lloyds TSB Development Capital is putting tanning brand St. Tropez up for sale. Rothschild investment bank was appointed last week to oversee the deal. St. Tropez generates annual retail sales of more than $90 million, but its CEO insists the brand has a lot of upside…an awful lot of upside. “I think St. Tropez could be a $1 billion brand,” said Michelle Feeney, St. Tropez’s chief executive officer, adding the company’s profits have doubled in the last tw...

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